A Updated Branding for the UK's National Rail Body is Revealed.
The government has disclosed the branding for Great British Railways, marking a significant move in its policy to take the railways into public ownership.
A National Palette and Familiar Logo
The updated livery uses a Union Flag-inspired design to reflect the UK flag and will be used on rolling stock, at stations, and across its digital platforms.
Interestingly, the emblem is the well-known twin-arrow design currently used by National Rail and first designed in the 1960s for the former state operator.
A Introduction Timeline
The rollout of the design, which was created in-house, is scheduled to occur over time.
Passengers are scheduled to begin seeing the newly-branded trains across the national network from the coming spring.
During December, the design will be displayed at key railway stations, such as London Bridge.
The Path to Renationalisation
The Railways Bill, which will enable the formation of GBR, is presently progressing through the House of Commons.
The administration has said it is taking control of the railways so the system is "run by the people, operating for the people, not for private shareholders."
Great British Railways will bring the running of passenger trains and tracks and signals under a unified structure.
The department has stated it will unify 17 various entities and "eliminate the frustrating administrative hurdles and lack of accountability that hinders the railways."
Digital Services and Current Ownership
The introduction of GBR will also include a comprehensive app, which will enable passengers to see schedules and purchase tickets without booking fees.
Passengers with disabilities passengers will also be able to use the application to book support.
A number of operators had previously been nationalised under the outgoing administration, including LNER.
There are currently 7 train operators now in public control, accounting for about a one-third of passenger trips.
In the past year, Greater Anglia have been nationalised, with further franchises anticipated to be added in the coming years.
Ministerial and Industry Comments
"The new design isn't just a cosmetic change," said the Transport Secretary. It represents "a new railway, shedding the problems of the previous system and dedicated solely on offering a reliable passenger-focused service."
Rail figures have welcomed the government's commitment to enhancing services.
"We will carry on to work closely with all stakeholders to facilitate a seamless changeover to Great British Railways," one executive said.